One of our Corporate Responsibility aims is to be the most credible commercial broadcaster when it comes to on-air charitable and social cause promotion and fundraising.
We aim to achieve this by:
- Utilising our platforms, well-known national programmes and onscreen faces to engage, inspire and empower viewers to make a difference around social issues
- Utilising our platforms to broadcast charity related programming and appeals; drawing on our mass audience to help raise awareness and donations for chosen causes
- Support national social agendas through our well-known programme formats
Our impact will be:
- Large scale awareness and support raised for social campaigns and chosen charities
- Sizable donations raised for nominated charities
- Stakeholders talking positively about ITV; increasing loyalty and pride
- Increased employee engagement and motivation
