Using the power of our reach to support and champion issues that affect our society goes beyond being a responsible broadcaster.
Operating in such a crowded market, it's essential that we maintain investment from existing stakeholders and attract new investment. Our Corporate Responsibility strategy has an essential role to play in generating pride and loyalty in ITV by demonstrating that we are a commercial organisation makes a positive impact on society and leads the way on social change.
Why building stake holder pride and loyalty is important to us and our investors:
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To our share holders, regulators and governing bodies |
Enhanced reputation. Ability to demonstrate we are a leader and active member of our society reflects positively on our reputation. |
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To our viewers and online users |
Growth. As a commercial organisation, maximising our audiences is essential to future success. |
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To our suppliers and the wider creative industry |
Creativity and innovation. We want to be seen as the first port of call when it comes to new programme ideas and opportunities |
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To our employees and potential new talent |
Attraction and Retention. We want talented individuals to want to be part of our Company. Also existing employees to feel motivated by and proud of the Company they work for. |
In addition, the scale and consistency of our contribution offsets the negative impact which may be perceived around advertising. As part of ITV's Transformation Plan, we are building new revenue streams but advertising remains a key source of income - it enables us to provide premium original content, free to air and on other platforms. We take great steps to safeguard our viewers and maintain high standards of advertising. More information can be found in our Responsible broadcasting section.
A final driver around our responsible reach activity is to demonstrate our credibility and integrity around another revenue source - in particular telephone voting and interactive services. Through our large on-air charity appeals we can raise donations and build trust and confidence in these services through transparency.
