Responsible reach
Visit the menu on the left to find out about our Responsible reach.
Visit the menu on the left to find out about our Responsible reach.
Daybreak regularly support social issue campaigns. This year’s campaign to get children reading. Raising 15,000 parent pledges, publishing a children’s book selling 20,000 copies and replenishing school libraries across the country with donations.
Over 1200 volunteers, joined together across 200 Asda Stores this Christmas for the 'Big Back Pack' to help raise £61,000 for ITV's Text Santa appeal
We use the power of our programme brands such as "I’m a Celebrity…" to raise awareness and donations for charities like "Malaria No More UK".