Drama is one of ITV's strongest portfolio assets both nationally and internationally.
To enable growth and sustainability in this area it is essential that we continue to invest in the regions and in the talented people who produce it. We believe that attracting and retaining talent is critical to our success, as outlined in our Transformation Plan and Strategic Risks and Uncertainties on our website.
Our presence and investment in the North, in particular around Drama, gives us a strong platform from which we can create long-term sustainability for the creative industry and have a positive impact on the local community. It enables us to invest in talent at grass-roots level and inspire new talent as well as supporting the local economy and community initiatives which benefit from our well known brand and profile.
Drama also reflects the quality of ITV's programming abilities and demonstrates to existing and future stakeholders the calibre of their investment. It attracts suppliers and well established industry professionals to our Company.