ITV supports a diverse range of charities, both nationally and regionally, in different ways.
From small prize donations to direct financial sponsorship, we continually look at ways to help causes that meet our Charitable Giving criteria.
As part of our Responsible Reach we often use the power of our well-known channels and programme brands to help raise awareness and donations for charities. They are chosen for their close link or association with the programme content.
However, ITV's flagship giving programme is our annual Christmas fundraising appeal - Text Santa. The charities selected to benefit from the appeal reflect ITV's own unique position of being a national organisation but have a strong presence across our regions and aspire to make a real difference within our communities.
Last year we raised over £5.2 million for our six UK based charities. Exceeding the 2011 total by over £1.1 million. 100% of these donations will go to our six specially chosen charities.
Not only does Text Santa raise donations for the charities, but our aim is to raise awareness and inspire viewers and supporters to get involved on a local level with our charities.
To hear directly from last year's charities on their experience, how the money has made a difference and to meet some of the individual's helped click here.
Visit www.itv.com/textsanta for the latest news about the show.
Meet our charities
We have now selected six charities to benefit equally from our Text Santa appeal.
All of the charities have something in common; they are all national UK based charities that have a strong regional presence, all offering practical help and support within the communities we all belong to.
Therefore every penny donated will go to helping someone near you at what can be a difficult time of year for charities to raise funds. This years charities are:
Age UK has been selected again, having been one of the 2012 beneficiaries of Text Santa. Age UK helps millions of people every year. No one should have to spend later life cold, lonely or in poverty - so Age UK provides vital information, advice and practical services to end needless suffering for older people.
Barnardo's staff and volunteers work in the heart of local communities across the UK, providing vital care for disadvantaged children living in deprived circumstances. Barnardo's helps families who live below the poverty line, providing specialist care and support, including the emergency provision of basic necessities such as clothing, food and furniture; maybe a winter coat, a hot meal and a warm bed. In the current economic climate, there is an increasing demand for these services and the funds raised by Text Santa will support the most vulnerable children affected by poverty in the UK this Christmas, turning their lives around and helping them face the future with hope and confidence.
BeatBullying is a bullying prevention charity, campaigning to make bullying unacceptable and providing support for children and young people affected by bullying. They empower young people to mentor each other, in their communities and online and give them the support of specialist adult advisers and counsellors. They also provide support for parents and professionals working with young people, helping them to develop strategies to prevent bullying.
British Heart Foundation Coronary heart disease is the UK's single biggest killer. For over 50 years we've pioneered research that's transformed the lives of people living with heart and circulatory conditions. Our work has been central to the discoveries of vital treatments that are changing the fight against heart disease. But so many people still need help. From babies born with life-threatening heart problems to the many Mums, Dads and Grandparents who survive a heart attack and endure the daily battles of heart failure
CLIC Sargent Every day, 10 children and young people in the UK hear the shocking news they have cancer. Treatment normally starts immediately, is often given many miles from home and can last for up to three years. CLIC Sargent is the UK's leading cancer charity for children and young people, and their families. They provide clinical, practical, financial and emotional support to help them cope with cancer and get the most out of life. We are there from diagnosis onwards and aim to help the whole family deal with the impact of cancer and its treatment, life after treatment and, in some cases, bereavement.
Help the Hospices champions and supports the work of over 200 hospices across the UK. Hospices provide vital care for people with terminal and serious illnesses and their families, helping them to live well for the time they have left together.
Becoming a Text Santa beneficiary
We are delighted to announce that ITV's Text Santa Appeal will return in 2013 to raise more money for charities in the UK.
Thank you to everyone who has helped spread the word about applying to become a beneficiary this year and to the charities that have applied. Our process is now closed for this year.
Please read below to find out more about our selection process, or if you would like to read through our FAQs please click here.
How our charities are selected
We openly invite charities to apply to be part of our Text Santa appeal. We include some specific criteria to ensure the charities chosen fit our Charitable Giving Policy and the aims of the appeal.
A selection panel that consists of both ITV and external representatives then review applications that meet our criteria. Specific criteria includes:
- Charities able to demonstrate they were a national organisation, who work within each of our nations. This is important to us, as Text Santa is a UK based fundraising appeal and we wanted to ensure that donations raised benefited people locally.
- Charities were able to demonstrate financial stability and a minimum turnover of £1.5 million per year. We recognise that this ruled out a number of smaller organisations from applying. However, due to the scale of this appeal, charities selected need to have the infrastructure in place to deal with the programmes' requirements and additional media and public attention it receives. One of last year's charities' call volumes increased by 300%. It would be irresponsible of ITV to put such demands on a young or small charity.
In 2012, our activities have ranged from charitable giving to donations for specific appeals and campaigns. In all, ITV contributed £5 million in cash and in-kind support, along with viewer donations from our appeals this helped raise over £15.5 million pounds for charitable causes by ITV.
- Charities are able to demonstrate they offer practical and tangible help to people in need. To match the ethos of our Text Santa appeal, charities applying were required to demonstrate how the services they provide could make an immediate impact on people's lives. We want to be able to demonstrate to donors that their generosity can help someone near them, often through very simple interventions.
How you got involved
With your help we raised a fantastic amount of money for charity this year. To find out how you and others got involved click here
Making a difference
Below are some examples of how the £5.2 million raised through our 2012 appeal has been invested in our communities across the UK; helping make a difference to people's lives.
Age UK have used some of the donations raised to fund Age UK services helping to tackle loneliness. These services will range from transportation, social activities and lunch clubs to befriending, information, advice and practical services; they are delivered to older people in local communities in the UK.
Anthony Nolan will use some of the much needed funds raised to enrol more donors on the stem cell register as it costs £100 to add each potential donor to the register.
Carers UK are now able to extend their Carers UK AdviceLine. At present it operates 2 days a week. For 2 hours a day. The aim is to provide the service 5 days a week, 8 hours a day for as long as the donation sustains and to include: Emotional help and support by trained counsellors and a follow up call back service.
Marie Curie Cancer Care will be able to continue their Marie Curie Nursing Service which provides hands-on, specialist care for patients and their families in their homes.
Togther for Short Lives The majority of the donations raised will be distributed evenly across 49 Children's Hospices in the UK.
Whizz-Kidz will use the donations to enable more age appropriate wheelchairs to be provided to children on their waiting list as the average cost of a wheelchair is £2,400.
For more information on our 2011 chairites please click here.