Our approach
Our Corporate Responsibility strategy will help to grow our business through strengthening stakeholder pride and loyalty in ITV.
Responsible reach
Taking local stories and grass-roots issues to mass audiences through our unique position as a regional and national broadcaster.
Investing in drama
Our aim is to be recognised for the significant contribution we make to UK drama at grass-roots level.
Operating responsibly
Our impact goes beyond what we broadcast, but affects the people, industry and environment in which we operate.
Community and giving
Our strong regional presence and identity enables us to make a real difference to the people who live within each of the communities we represent.
Our aim
Over the next three years our Corporate Responsibility strategy aims to grow our business by strengthening stakeholder pride and loyalty to ITV, whilst continuing to broadcast and operate responsibly.
Our progress
To ensure we achieve our aims, we annually measure our progress by reviewing our charitable giving, broadcasting responsibilities and operational performance. This report is published every May.
Our impact
As a broadcaster and producer of some of the nation’s most popular programmes, we recognise the power of our brand, mass audience appeal and ability to tell amazing stories to champion local issues on a national level.
Our people and industry
Our people are our greatest asset. Providing training and development opportunities ensures we have the creativity, experience and skills needed to generate quality programmes.
Latest news
14 May 2012
A warm Northern welcome from Coronation Street
World Record smasher Dan Magness reached the end of his extraordinary new record, completing the final stretch of his mammoth 10-day keepy uppy challenge on Friday - walking between London and Manchester doing ‘keepy-uppys’ all the way.
30 April 2012
ITV supports ‘Keep It Up for Soccer Aid’
Soccer Aid returns on ITV1 at 6pm on Sunday 27 May. The celebrity football match is in aid of UNICEF, the world’s leading children’s organisation.
29 April 2012
Our partnership with the British Heart Foundation
Using our mass audience reach and much loved Coronation Street brand to help make a difference
Sharing our stories
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