Our aim is to use our strength as a national and regional broadcaster to engage, inspire and empower our viewers to make a positive difference for our society.
Our aim is to be recognised for the significant contribution we make to UK drama at grass-roots level.
Our Corporate Responsibility strategy aims to grow our business by strengthening stakeholder pride and loyalty to ITV, whilst continuing to broadcast and operate responsibly.
To ensure we achieve our aims, we annually measure progress by reviewing our charitable giving, broadcasting responsibilities and operational performance. This is summarised in the operating responsibly section of our annual report.
As a broadcaster who reaches three quarters of the homes of the UK population, we recognise the impact we can have in our society to make positive change happen.
Our people are our greatest asset. Providing training and development opportunities ensures we have the creativity, experience and skills needed to generate quality programmes.