Our approach

Our Corporate Responsibility strategy will help to grow our business through strengthening stakeholder pride and loyalty in ITV.

Read how we aim to achieve this

Responsible reach

Our aim is to use our strength as a national and regional broadcaster to engage, inspire and empower our viewers to make a positive difference for our society.

Read about our campaigns and how they’ve made an impact here.

Investing in drama

Our aim is to be recognised for the significant contribution we make to UK drama at grass-roots level.

Read about our investment in locations and talent here.

Operating responsibly

Our impact goes beyond what we broadcast, but affects the people, industry and environment in which we operate.

Read about how we develop our people here

Community and giving

Our strong regional presence and identity enables us to make a real difference within our local communities through our responsible reach campaigns or other localised initiatives.

Read about our commitments and activities here

Our aim

Our Corporate Responsibility strategy aims to grow our business by strengthening stakeholder pride and loyalty to ITV, whilst continuing to broadcast and operate responsibly.

Find out more about our approach

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Our progress

To ensure we achieve our aims, we annually measure progress by reviewing our charitable giving, broadcasting responsibilities and operational performance. This is summarised in the operating responsibly section of our annual report.

Download 2012's annual report here.

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Our impact

As a broadcaster who reaches three quarters of the homes of the UK population, we recognise the impact we can have in our society to make positive change happen.

Find out about our campaigns that engage, inspire and empower our viewers to help make a difference.

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Our people and industry

Our people are our greatest asset. Providing training and development opportunities ensures we have the creativity, experience and skills needed to generate quality programmes.

Find out how we develop our people

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Latest news

  • 17 May 2013

    Give and Gain

    Today ITV colleagues will be joining thousands of employee volunteers across the UK giving their time to help community groups, schools and local charities in their communities.

  • 17 May 2013

    The might of This Morning gets behind a hair-raising charity campaign

    On Wednesday 22nd May This Morning will be encouraging viewers to get involved in Wig Wednesday.

  • 15 April 2013

    Daybreak Makes a Splash

    This week Daybreak kicks off an on-air campaign 'Make a Splash' aiming to help children in Britain learn to swim.

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